Betfair Integrates WagerWorks Games
Information release: 24 September 2008
Leading iGaming software provider WagerWorks/IGT announces the supply of premium branded game content to Betfair.
Betfair, the world's leading Betting Exchange company leverages WagerWorks games using their Orbis Fixed Odds Gaming Framework (FOGF) platform.
Partnering with WagerWorks enables Betfair to increase the popular appeal of its offering by including household name game titles such as Cleopatra®, Monopoly with Pass "Go" Bonus, Cluedo and Wheel of Fortune® Hollywood Edition.
Tom Kenny, Commercial Director of WagerWorks, comments: "Betfair has long been recognised as the world's leading Betting Exchange company and WagerWorks is proud to have been chosen to help deliver Betfair's business strategy. We are confident that our games will further enhance Betfair's customers' experience, helping to increase customer recruitment & retention, betting turnover and profitability".
